GWTTRA2015 Conference


GWTTRA will join with our parent organization in 2015 for an amazing international conference bringing top tourism researchers to Portland Oregon June 15-17th at the Portland Hilton.

More information




GWTTRA Gold Sponsors:



Silver Sponsors

   H2R Market ResearchEvent Mobi

Sponsorship Information





Hotel Reservations


Join us in Denver April 16-18 2014 for "Unmasking The Voice of the Consumer". 

Day one: Do we really hear and translate properly the "Voice of the Consumer? Does research translate into marketing action?

Day two, we have amazing academic presentations from top University tourism programs. We have academic presentations from all over the world. Last year we had representation from China, Cuba, Australia and many other nations including and most important our own Western State members.

It will be a great conference. "Like" our page for conference updates and daily tourism research tips. A mobile app will be available with all proceedings, speaker bios, sponsor info and more. Also a QR code to download the app will be on this Webpage. App is sponsored by EventMobi, the leaders in event apps


Speaker Profiles: Click Here

Program Outline:

Weds April 16th: 

1pm- Registration desk opens  Hotel Teatro

2pm-5:00pm GWTTRA Board Meeting, Hotel Teatro

5:30pm to 6pm First Timers Reception (Hosted by GWTTRA, member or nonmember welcome! Meet the Board of GWTTRA and each other) Upstage Room on the 8th floor Hotel Teatro

6pm-8pm: Opening Reception (Presentation by Travel Portland, hosts of the 2015 TTRA Conference. No Host Bar) Upstage Room on the 8th Floor Hotel Teatro


Thursday April 17th: All sessions will be held at the Denver Center for Performing Arts, Opera House 14th and Curtis St. One block from Hotel Teatro (see map below)

8:45: Welcome to Denver, Jayne Buck, VP Tourism Visit Denver

9am: Keynote: "How Research Changed Government Policy," Senator Al White, Director Colorado Office of Tourism

10am: Keynote:  “Art & Science: Data-Based Guidance for Creative Strategy & Execution” Monique Jacobson, Cabinet Secretary of the New Mexico Tourism Department.  

11am: Break: Sponsor Presentation: ESRI

11:15am: "The Voice of the Generations", Rick Cain Vice President, Longwoods International:

Voices across the generations, (Millennials, GenXers, and Baby Boomers) among travelers to the Greater Western States, how do they plan and act differently on their marketable trips? 

12:00: Lunch: Sponsor Presentation: PhoCusWright

1pm: Panel: "Marketing & Research: A Happy Loving Pair? Panel Moderator David Bratton?" On the DMO Marketing Side of the panel: Courtney S. Ries Consumer Marketing Manager Travel Portland. Justin Bresler VP Marketing Visit Denver. On the researcher side of the panel: AnnDee Johnson VP Longwoods International and Steve Parker Jr. CEO and co-founder of Levelwing.  Moderator and Panelist David Bratton Founder, Destination Analysts.

2pm Break: Sponsor Presentation: H2R Market Research

2:15pm: Redesigning the Role of Research, Troy Thompson Principal, Travel 2.0 Consulting Group
Why everyone in your tourism organization needs to be research literate in order for your NTO, DMO or CVB to survive in the 21st Century.

3pm: "Can Tourism survive the Tsunami of new Technologies?" Cees Bosselaar, Director PhoCusWright Research

4pm: "Without Research, Your Marketing Will Fail" Maclaren Latta, VP Consumer Insights Mercury CSC and Jim Kelly, President Leisure Trends. 

4:45pm: Sponsor Presentation: Ruf Strategic Solutions

4:50pm: Ask the speakers. An opportunity to ask your most burning questions of the expert speakers.

5: 15pm: Social meet and mingle 

7pm: Denver Theatre (across the road) Video Clip: Dixie's Tupperware Party:

We will have a block of 10 but will ask you to pay for your own tickets to GWTTRA. Thanks. Warning, adult content.

Group Offer link: Group Offer

Customer: 596675

Access code: 4J8Z2


This offer is only available until April 4 and whatever seats have not been purchased will be released back into the general ticketing system.


STEP 1: Each person will be asked first to login and create an account for billing purposes. 

STEP 2: Enter the below Customer number and Access Code:


Friday April 18th: All sessions will be held at the Denver Center for Performing Arts, Opera House 14th and Curtis St. One block from Hotel Teatro (see map below). To read papers or abstracts below please click here

8:15am: Welcome by Dr Dogan Gursoy, GWTTRA Board Chair

8:20am- 8:40am: Pricing Policy and Practices for the same day arrival guests. Miran Kim, Jeffrey Beck and Raymond Schmidgall

8:40am- 9:00am:  Examining the Role of Self-Image Congruency on Motivation, Satisfaction, and Intent to Return for Music Festival Volunteers: Jarrett Bachman, William Norman, Christopher Hopkins and Kenneth Backman.

9:00am-9:20am: Festival Fans: The use of social media at music festivals and its influence on brand relationship quality:  Simon Hudson and Rupert Hudson

9:20am-9:40am Break

9:40am-10:00am: Using residents’ travel use history (TUH) to explain solidarity they report with area visitors. Jingxian Jiang and Kyle Woosnam

10:00am 10.20am: Does emotional solidarity with visitors impact residents’ attachment to the community in which they live? Kyle Woosnam and Jingxian Jiang.

10:20am-10:40am: Analyzing the Tourists’ Planning Phase in SW Colorado. Lorraine Lobascio

10:40am-11:00am: The Voices of the Beartooth Highway: Destination Image, Economic Impacts, and Place Attachment along a Scenic Byway. Jake Jorgenson and Norma Nickerson.

11am-11:20am Break

11:20-11:40am: To Tweet or ReTweet: Consumer Motivations To Follow Opinion Leaders. Byron Marlowe and Rene Ordonez.

11:40am-12:00pm: Tourism Taxation in the USA: Levels, Uses, and Impacts. Richard Perdue, Whitney Knollenberg and Nancy McGehee

12pm-12:20pm: Travel in the United States: An Examination of the VFR Phenomena: Joseph O’leary, Jung Eun Kim, Gyehee Lee and Nandini Nadkarni

12:20pm-1:20pm: Lunch

1:20pm-1:40pm:  Are they NUTS or is it a market to explore? The voice of the multi-day bicyclist. Norma Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye, Daniel Kozel and Jessica Schutz.

1:40pm-2:00pm: University Students’ Travel Motivations for Spring Break. Ying Xu, Daniel Yoder and David Matarrita

2:00-2:20pm: Event Tourism: Montana Case Studies through Survey Kits. Megan Tanner

2:20pm-2:40pm: Break

2:40pm-3:00pm: Integrating Existing Guest Profiles with Customer Surveys: Results from Two Studies. Richard Lacher, Woojin Lee, Adriana Johnston and Timothy Tyrrell.

3:00pm-3:20pm: Legalized Marijuana Tourism and Lodging Industry Perceptions. Soo Kang, Jeffrey Miller and Joseph O'Leary

3:20pm-3:40pm: A Comparison of Resident vs Visitor Community Image: Norma Nickerson and Meredith Berry.

3:40pm-4pm Break

4:00pm: 4:20 pm: Experience Quality, Experience Consumption Value and Behavioral Intention: Convention Attendees’ Perspective. Heekyung Sung and Woojin Lee

4:20pm-4:40pm: Organic Opinion Leaders: Wine bloggers credentials and wine destination recommendations. Byron Marlowe and Tianshu Zheng.

4:40pm 5pm: Travel Agents’ Attitudes toward Corporate Social Responsibility. Jung Eun Kim, Lori Pennington-Gray, Diane Gaede and James Gould

Conference Closes



Directions to Meeting Facilities from Hotel Teatro:



Visit Denver






Transportation: Super Shuttle one way pp $22. Make your reservation click here. If you would prefer a town car the hotel recomends Alliance Limo (303) 916 1421 or through the hotel (303) 228 1100



The conference hotel is the amazing Hotel Teatro. Located in downtown Denver, across from the Denver Center for the Performing Arts. It is a luxury boutique hotel offering excellent lodging and Denver's only five star restaurant.

Book the hotel directly (The Hotel Teatro)  Because limited hotel rooms are left in our block please call Resevations Manager David Directly at (720) 889 2130 ask for the "Greater Western Chapter of TTRA" 2014 Conference Group Rate of $159 single or double. (Room Block will be released March 16th 2014). To help GWTTRA fulfill their room commitments to the Hotel please book your room within the GWTTRA block as quickly as possible as rooms are limited. 













There are 3 steps to registering for the conference:
Step 1: fill out the form below which resisters you for the actual conference.
Step 2: Click on the secure "Buy Now" Pal Pal Buttons to pay for the conference (you do not have to be a Pay Pal member to use Pay Pal).
Step 3: Book the hotel directly (The Hotel Teatro)  Because of the high number of reservations for the conference please call
Reservation Manager David at (720) 889 2130 ask for the GWTTRA 2014 Conference Group Rate of $159. (Room Block will be released March 16th 2014). To help GWTTRA fulfill their room commitments to the Hotel please book your room within the GWTTRA block as quickly as possible as rooms are limited.

Transportation: Book your flights directly to the Denver Airport. Take the Super Shuttle to Downtown Denver and the Hotel Teatro.

Step 1: GWTTRA Conference Registration Form

Registration Closed for 2014 Join us for TTRA in Portland in 2015

(GWTTRA Privacy Policy)

Once you have submitted your personal information above by clicking on the "Submit" button please return to the Symposium section and click below on the "Buy Now" button to pay for the symposium. Thank You!



 Step 2: GWTTRA Conference Payment Form 

 If you need to be invoiced and pay by check rather than pay by credit card above, please email the number of attendees and pricing particulars to You will receive an invoice by return email. Thank you!


Member Full Conference Regular Rate $200

Non-Member Full Conference Regular Rate $250
Day Rate Member or Non Member $175

Student Registration Button $75


If you need to be invoiced and pay by check rather than pay by credit card above, please email the number of attendees and pricing particulars to . You will receive an invoice by return email. Thank you

Cancellation policy:
Full refund for the conference will be issued if cancellation is received by 5pm, March 21st 2014.  Half the symposium registration fee will be refunded if cancellation is received after 5pm March 28th 2014. No refund will be granted after 5pm April 4th 2014.
Hotel cancellation must be done directly with the hotel and is subject to their policy.


Thank You!