"Unmasking The Voice of the Consumer"
A Conference for Tourism Researchers and Marketers
April 16-17-18 2014
Join us in Denver April 16-18 2014 for "Unmasking The Voice of the
Do we really hear and translate properly the "Voice of the Consumer?
Does research translate into marketing action?
Day two, we have amazing academic presentations from
top University tourism programs. We have academic presentations from all
over the world. Last year we had representation from China, Cuba, Australia
and many other nations including and most important our own Western State
It will be a great conference. "Like" our
for conference updates and daily tourism research tips. A mobile app will be available with all proceedings, speaker bios, sponsor
info and more. Also a QR code to download the app will be on this Webpage.
App is sponsored by EventMobi, the leaders in event apps
Speaker Profiles: Click Here
Weds April 16th:
1pm- Registration desk opens Hotel Teatro
2pm-5:00pm GWTTRA Board Meeting, Hotel Teatro
5:30pm to 6pm First Timers Reception (Hosted by GWTTRA, member or nonmember
welcome! Meet the Board of GWTTRA and each other)
Upstage Room on the 8th floor Hotel Teatro
6pm-8pm: Opening Reception (Presentation by Travel Portland, hosts of the
2015 TTRA Conference. No Host Bar) Upstage Room on the 8th Floor Hotel Teatro
Thursday April 17th: All sessions will be held at the Denver Center
for Performing Arts, Opera House 14th and Curtis St. One block from Hotel Teatro (see map below)
8:45: Welcome to Denver, Jayne Buck, VP Tourism Visit Denver
9am: Keynote: "How Research Changed Government Policy,"
Senator Al White, Director Colorado Office of Tourism
“Art & Science: Data-Based Guidance for Creative Strategy &
Execution” Monique Jacobson, Cabinet Secretary of the New Mexico Tourism
11am: Break: Sponsor Presentation: ESRI
11:15am: "The Voice of the Generations", Rick Cain Vice
President, Longwoods International:
Voices across the generations, (Millennials, GenXers, and Baby Boomers)
among travelers to the Greater Western States, how do they plan and act
differently on their marketable trips?
12:00: Lunch: Sponsor Presentation: PhoCusWright
1pm: Panel: "Marketing & Research: A Happy
Loving Pair? Panel Moderator David Bratton?"
On the DMO Marketing Side of the panel: Courtney S. Ries
Consumer Marketing Manager Travel Portland. Justin Bresler VP Marketing
Visit Denver. On the researcher side of the panel: AnnDee
Johnson VP Longwoods International and Steve Parker Jr. CEO and co-founder
Levelwing. Moderator and Panelist David Bratton Founder,
2pm Break: Sponsor Presentation: H2R Market Research
2:15pm: Redesigning the Role of Research, Troy Thompson Principal, Travel 2.0
Why everyone in your tourism organization needs to be research literate
in order for your NTO, DMO or CVB to survive in the 21st Century.
"Can Tourism survive the Tsunami of new Technologies?" Cees Bosselaar,
Director PhoCusWright Research
"Without Research, Your Marketing Will Fail" Maclaren Latta,
VP Consumer Insights Mercury CSC and Jim Kelly, President Leisure Trends.
4:45pm: Sponsor Presentation: Ruf Strategic Solutions
4:50pm: Ask the speakers. An opportunity to ask your
most burning questions of the expert speakers.
5: 15pm: Social meet and mingle
7pm: Denver Theatre (across the road) Video Clip: Dixie's
We will have a block of 10 but will ask you to pay for your own tickets to
GWTTRA. Thanks. Warning, adult content.
Group Offer link: Group
Access code: 4J8Z2
This offer is only available until April
whatever seats have not been purchased will be released back into the
general ticketing system.
STEP 1: Each person will be asked
first to login and create an account for billing purposes.
STEP 2: Enter the below Customer
number and Access Code:
Friday April 18th: All sessions will be held at the Denver Center
for Performing Arts, Opera House 14th and Curtis St. One block from Hotel Teatro (see map below).
To read papers or abstracts below please click here
8:15am: Welcome by Dr Dogan Gursoy,
GWTTRA Board Chair
8:20am- 8:40am: Pricing Policy and
Practices for the same day arrival guests. Miran Kim, Jeffrey Beck
and Raymond Schmidgall
Role of Self-Image Congruency on Motivation, Satisfaction, and Intent to
Return for Music Festival Volunteers: Jarrett
Bachman, William Norman, Christopher Hopkins and Kenneth Backman.
Festival Fans: The use of social media at music festivals and its
influence on brand relationship quality:
9:40am-10:00am: Using residents’
travel use history (TUH) to explain solidarity they report with area
visitors. Jingxian Jiang and Kyle Woosnam
10:00am 10.20am: Does emotional solidarity with visitors
impact residents’ attachment to the community in which they live?
Kyle Woosnam and Jingxian Jiang.
Analyzing the Tourists’ Planning Phase in SW Colorado.
10:40am-11:00am: The Voices of the Beartooth Highway:
Destination Image, Economic Impacts, and Place Attachment along a Scenic
Byway. Jake Jorgenson and Norma Nickerson.
11:20-11:40am: To Tweet or ReTweet: Consumer Motivations
To Follow Opinion Leaders. Byron
Marlowe and Rene Ordonez.
11:40am-12:00pm: Tourism Taxation
in the USA: Levels, Uses, and Impacts. Richard
Perdue, Whitney Knollenberg and Nancy McGehee
12pm-12:20pm: Travel in the United
States: An Examination of the VFR Phenomena:
Joseph O’leary, Jung Eun Kim, Gyehee Lee and Nandini Nadkarni
they NUTS or is it a market to explore? The voice of the multi-day bicyclist.
Norma Nickerson, Jake
Meredith Berry, Jane Kwenye, Daniel Kozel and Jessica Schutz.
1:40pm-2:00pm: University Students’
Travel Motivations for Spring Break. Ying Xu,
Daniel Yoder and David Matarrita
Event Tourism: Montana Case Studies through Survey Kits.
2:40pm-3:00pm: Integrating Existing Guest Profiles with
Customer Surveys: Results from Two Studies.
Woojin Lee, Adriana Johnston and Timothy Tyrrell.
3:00pm-3:20pm: Legalized Marijuana
Tourism and Lodging Industry Perceptions. Soo
Kang, Jeffrey Miller and Joseph O'Leary
3:20pm-3:40pm: A Comparison of Resident vs Visitor
Norma Nickerson and Meredith
4:00pm: 4:20 pm: Experience
Quality, Experience Consumption Value and Behavioral Intention:
Convention Attendees’ Perspective. Heekyung Sung and Woojin
4:20pm-4:40pm: Organic Opinion Leaders: Wine bloggers
credentials and wine destination recommendations.
Byron Marlowe and Tianshu Zheng.
4:40pm 5pm: Travel Agents’
Attitudes toward Corporate Social Responsibility.
Jung Eun Kim, Lori Pennington-Gray, Diane Gaede and James Gould
Directions to Meeting Facilities from Hotel Teatro:
Transportation: Super Shuttle one
way pp $22. Make your reservation
click here. If you would prefer a town car the hotel
recomends Alliance Limo (303) 916 1421 or through the hotel (303) 228 1100
The conference hotel is the amazing
Hotel Teatro. Located in downtown Denver, across from the Denver Center
for the Performing Arts. It is a luxury boutique hotel offering excellent
lodging and Denver's only five star restaurant.
Book the hotel directly (The Hotel Teatro)
Because limited hotel rooms are left in our block please call
Resevations Manager David Directly at (720)
889 2130 ask for the "Greater Western Chapter of TTRA" 2014 Conference Group Rate of $159
single or double. (Room Block will be released March
16th 2014). To help GWTTRA fulfill their room commitments to the
Hotel please book your room within the GWTTRA block as quickly as possible
as rooms are limited.
There are 3 steps to registering for the conference:
Step 1: fill out the form below which resisters
you for the actual conference.
Step 2: Click on the secure "Buy Now" Pal Pal
Buttons to pay for the conference (you do not have to be a Pay Pal member to
use Pay Pal).
Step 3: Book the hotel directly (The Hotel
Because of the high number of reservations for the conference please call
Reservation Manager David at (720) 889 2130 ask for the GWTTRA 2014 Conference Group Rate of
$159. (Room Block will be released March 16th 2014).
To help GWTTRA fulfill their room commitments to the Hotel please book your
room within the GWTTRA block as quickly as possible as rooms are limited.
Transportation: Book your flights
directly to the Denver Airport. Take the Super Shuttle to Downtown Denver
and the Hotel Teatro.
GWTTRA Conference Registration
Registration Closed for 2014 Join us for TTRA in Portland in 2015
Once you have submitted
your personal information above by clicking on the "Submit" button please
return to the Symposium section and click below on the "Buy Now" button to
pay for the symposium. Thank You!
Step 2: GWTTRA
Student Registration Button $75
If you need to be
and pay by check rather than pay by credit card above, please email the
number of attendees and pricing particulars to
firstname.lastname@example.org . You will receive an
invoice by return email. Thank you
Full refund for the
conference will be issued if cancellation is received by 5pm, March 21st
2014. Half the symposium registration fee will be refunded if
cancellation is received after 5pm March 28th 2014. No refund will be
granted after 5pm April 4th 2014.
Hotel cancellation must be done directly with the
hotel and is subject to their policy.