GWTTRA Conference

GWTTRA2016 Conference
Beautiful Scottsdale, AZ.
Embassy Suites by Hilton
Feb 10-12 2016

Conference Theme:
"Interpreting The Voice of The Travel Consumer"

  Thanks to Our Great Sponsors!    

Gold Level

Travel Nevada     Smith Travel ResearchDean Runyan & Assoc
Lonwoods International

Sponsorship Information

Call for Papers

Registration Secure Registration is now open

Members Full Conference Rate: $225
Non Members Full Conference Rate: $275
Day Rate Member or Non: $195
Student Rate: $95

Hotel Reservations

Welcome: To Scottsdale, for

"Interpreting The Voice of the Travel Consumer". 

Speaker Profiles: Click Here

Program Outline:


Day 1

Registration: Room: Silverman Foyer

February 10: Board Meeting 3pm. Desert Room

February 10: Opening Reception (no host bar), 6pm Sponsored by our 2017 Conference Destination Reno Nevada & the Reno Taho CVB. Room: Kiva 1

Day 2

February 11th: Registration Silverman Foyer

Presentations by Tourism Research and Marketing Practitioners. Room: Paloma 1-111

9am: Opening Address:
Speakers: Debbie Johnson Director of the Arizona Office of Tourism & Rachel Sacco Pres & CEO of Scottsdale CVB

9:15am Keynote Address: Effects of Climate Change on Western Tourism.
Speaker: Dr Steve Running.
 Introduction by Megan Tanner, University of Montana.

Dr. Running is shared
recipient of the 2007 Nobel Peace Prize for the 4th Assessment of the Intergovernmental Panel on Climate Change, he also consults to NASA. The Keynote Speaker is sponsored by:  University of Montana, Institute for Tourism and Recreation Research.

10:30-10:45 Break

10:45: How do People Consume Travel Information, on the Road and on Mobile? Speaker: Cees Booselaar Director, PhoCusWright

11:30am: How Can we Estimate the Economic Impact of the "Sharing Economy" in your Region?
Speaker: John Packer Vice President at TNS & Dean Runyan, Dean Runyan Associates.

12:15: Brown Bag Lunch (take it outside or meet with speakers)

1:30pm: How Does a DMO Definitively Prove Traveler Conversion in the Digital Era? Speaker: Cree Lawson CEO & Founder, Arrivalist.

2:15pm: How do we Transfer all this Digital Data into Correct Marketing Action? Speaker: Erin E. Sagin (Wordstream)

3pm: Break

3:15pm Do Mega Events Create an Increase in Future Visitation Volume?
Speaker: Laura Mandala, Mandala Research

4pm Leveraging Travel Data to Debunk Travel Myths. 
Speaker: Steve Cohen, Vice President MMGY

4:45pm: Meet-up and No-Host Bar in Hotel


Day 3: Paloma Room

9am Welcome by Ken Bartkus, President of GWTTRA Board

Topic Cluster One: 9:10am-10:25am: Community & Planning

Mining for Tourism Potential: The Cast of Copper Corridor AZ.
Speakers: Maya Azzi, Kari Roberg & Christine Vogt. ASU.

Tourscape: A Regional Tourism Development Approach.
Speaker: Gyan Nyaupane, Ph.D. Assoc Professor & Graduate Program Director, ASU.

The Community Impact of Sports Facilities.
Speaker: Rocky Harris, St. Associate Athletic Director, ASU

Break: 10:25am-10:40am

Topic Cluster Two: 10:40am:12pm: Tourist Behaviour & Attitudes.

Interpreting the Voice of the International Tourist.

Speaker: Claudia Jurowski, Ph.D. NAU

Locals as Tourists: Uncovering the When, Where, and Why of In-State Travel. Speaker: Megan Tanner Schultz, Project Manager & Research Assistant, U of M.

Memory & The Visitor Experience: Integrating Psychology & Tourism Research. Speaker: Jacob Jorgenson, co-author Norma Nickerson, Ph.D. U of M Institute for Tourism & Recreation Research.

Brown Bag Lunch 12:00pm-1pm

Topic Cluster Three: 1:2:40pm Niche Tourism & Measurement

Measuring Marijuana Tourism.
Speaker: Lorraine Taylor, Ph.D Fort Lewis College

An Investigation into Wine Tourist's Attitudes & Behaviours Towards Wine Club Memberships.
Speaker: Byron Marlowe MBA, WAU

Infusing Local Flavor (authenticity) in Urban Tourism Development.
Speaker: Daniel Knuckles and Gyan Nyaupane, ASU.

Measuring Convention Service: An Assessment of Measurement Invariance Across Meetings and Exhibitions.
Speakers: Seojin Lee, Woojin Lee, Heekyung Sung ASU

Break 2:40-3:00pm

Topic Cluster Four: 3:00pm 3:35pm Marketing Data

Personal and Proprietary Nature of Data on Wearable Technology Devices.
Speaker: Michael Conyette, DBA, Okanagan College Canada.

Experiential Marketing Model for a Rural Destination, Wickenburg AZ.
Speakers: Eunhye Grace Kin, Deepak Chhabra. ASU


Conclusion of the Annual GWWTRA Conference. Join us next year in Reno. Thanks for attending.





Old Town Sedan - $35 flat fee - 480-277-6118 (ideal for up to 6 passengers)
Discount Cab -      $30-$35 (metered cab so it could be more. Up to 3 persons) – 602-200-2000

Super Shuttle -     $19 per person (ideal for one person) – 800-258-3826


Hotel: Embassy Suites (Presently Chapparal Suites)


The conference hotel is the amazing Chapparal Suites). Located close to Old Town Scottsdale. This a luxury hotel offers excellent newly rennovated suites, pools, tennis courts etc .

The hotel block has been fully booked. However we have arranged a few additional rooms, so if you require a room please call John @ (541) 829 0037 or write John@GWTTRA and he will work with the hotel to get your a room.

Your group rate will be  $189 single or double. To help GWTTRA fulfill their room commitments to the Hotel please book your room within the GWTTRA block as quickly as possible as rooms are limited. 

Transportation: Book your flights directly to the Phoenix Sky Harbor Airport. Take the following transportation to the Hotel:
Old Town Sedan - $35 flat fee - 480-277-6118 (ideal for up to 6 passengers)
Discount Cab - $30-$35 (metered cab so it could be more. Up to 3 persons) – 602-200-2000
Super Shuttle - $19 per person (ideal for one person) – 800-258-3826


If you need to be invoiced and pay by check rather than pay by credit card above, please email the number of attendees and pricing particulars to . You will receive an invoice by return email. Thank you

Cancellation policy:
Full refund for the conference will be issued if cancellation is received by 5pm, Jan 15th 2016.  Half the symposium registration fee will be refunded if cancellation is received after 5pm Jan 15th 2016. No refund will be granted after 5pm Jan 28th 2016.
Hotel cancellation must be done directly with the hotel and is subject to their policy.


Thank You!