GWTTRA Conference

GWTTRA2016 Conference
Beautiful Scottsdale, AZ.
Embassy Suites by Hilton
Feb 10-12 2016

Conference Theme:
"Interpreting The Voice of The Travel Consumer"


 Sponsorship Information

 Call for Papers

Registration Secure Registration is now open

Early Bird Special Rate: $200 (Good to Jan 10th 2016)
Members Full Conference Rate: $225

Non Members Full Conference Rate: $275
Day Rate Member or Non: $195
Student Rate: $95

Hotel Reservations


Join us in Scottsdale AZ, February 10-12 2016 for "Interpreting The Voice of the Travel Consumer". 

Day one: Do we really hear and properly interpret the "Voice of the Travel Consumer" as they bounce from digital platform to another? How does this tourism research translate into marketing action? What's new with the travelling public and how must you change your marketing and research to keep up.

Day two, we have amazing academic presentations from top University tourism programs. We have academic presentations from all over the world. Last year we had representation from China, Cuba, Australia and many other nations including and most important our own Western State members.

It will be a great conference. "Like" our page for conference updates and daily tourism research tips. A mobile app will be available with all proceedings, speaker bios, sponsor info and more. The event app will be live three weeks prior to the conference and is sponsored by EventMobi, the leaders in event apps


Speaker Profiles: Click Here

Program Outline:


Day 1

February 10: Board Meeting 3pm

February 10: Opening Reception 6pm

Day 2

February 11th:

9am: Opening Address: Debbie Johnson Director of the Arizona Office of Tourism

9:15am Keynote Address: Effects of Climate Change on Western Tourism Speaker: Dr Steve Running.

Dr. Running is shared recipient of the 2007 Nobel Peace Prize for the 4th Assessment of the Intergovernmental Panel
on Climate Change, he also consults to NASA.

10:30-10:45 Break

10:45: How do People Consume Travel Information, on the Road and on Mobile? Speaker: Cees Booselaar Director, PhoCusWright

11:30am: How Can we Estimate the Economic Impact of the "Sharing Economy" in your Region? (TBA)

12:15: Lunch

1:30pm: How Does a DMO Definitively Prove Traveler Conversion in the Digital Era? Speaker: Cree Lawson CEO & Founder, Arrivalist.

2:15pm: How do we Transfer all this Digital Data into Correct Marketing Action? Speaker: Erin E. Sagin (Wordstream)

3pm: Break

3:15pm Do Mega Events Create an Increase in Future Visitation Volume? Speaker: Laura Mandala, Mandala Research

4pm: What are the Real Effects of Social Media on Travel Bookings? Speaker: John Hope-Johnstone CIM Managing Director, HPR Digital Media LLC.

4:45pm: Meet-up and No-Host Bar in Hotel


Day 3:

February 12th

Academinc Presentations

Great 20 min presentations from top Academics in Tourism and their Grad Students. Always the hit of the conference.



Old Town Sedan - $35 flat fee - 480-277-6118 (ideal for up to 6 passengers)
Discount Cab -      $30-$35 (metered cab so it could be more. Up to 3 persons) – 602-200-2000

Super Shuttle -     $19 per person (ideal for one person) – 800-258-3826


Hotel: Embassy Suites (Presently Chapparal Suites)


The conference hotel is the amazing Embassy Suites by Hilton (Formerly Chapparal Suites). Located close to Old Town Scottsdale. This a luxury hotel offers excellent newly rennovated suites, pools, tennis courts, restaurants, sports bars etc .

Please book the hotel either online at: Reservations

Or call (480) 949 1414 ask reservations and Group Code 9359027 or the "2016 GWTTRA Symposium".

Your group rate will be  $189 single or double. (Room Block will be released Jan 10th 2016). To help GWTTRA fulfill their room commitments to the Hotel please book your room within the GWTTRA block as quickly as possible as rooms are limited. 

Transportation: Book your flights directly to the Phoenix Sky Harbor Airport. Take the following transportation to the Hotel:
Old Town Sedan - $35 flat fee - 480-277-6118 (ideal for up to 6 passengers)
Discount Cab - $30-$35 (metered cab so it could be more. Up to 3 persons) – 602-200-2000
Super Shuttle - $19 per person (ideal for one person) – 800-258-3826


If you need to be invoiced and pay by check rather than pay by credit card above, please email the number of attendees and pricing particulars to . You will receive an invoice by return email. Thank you

Cancellation policy:
Full refund for the conference will be issued if cancellation is received by 5pm, Jan 15th 2016.  Half the symposium registration fee will be refunded if cancellation is received after 5pm Jan 15th 2016. No refund will be granted after 5pm Jan 28th 2016.
Hotel cancellation must be done directly with the hotel and is subject to their policy.


Thank You!