Join us in Denver April 16-18 2014 for "Unmasking The Voice of the
Do we really hear and translate properly the "Voice of the Consumer?
Does research translate into marketing action?
Day two, we have amazing academic presentations from
top University tourism programs. We have academic presentations from all
over the world. Last year we had representation from China, Cuba, Australia
and many other nations including and most important our own Western State
It will be a great conference. "Like" our
for conference updates and daily tourism research tips. A mobile app will be available with all proceedings, speaker bios, sponsor
info and more. Also a QR code to download the app will be on this Webpage.
App is sponsored by EventMobi, the leaders in event apps
Weds April 16th:
1pm- Registration desk opens
2pm-5:00pm GWTTRA Board Meeting
5:30pm to 6pm First Timers Reception (Hosted by GWTTRA, member or nonmember
welcome! Meet the Board of GWTTRA and each other)
6pm-8pm: Opening Reception (Food Sponsored by Travel Portland, hosts of the
2015 TTRA Conference. No Host Bar)
Thursday April 17th:
8:45: Welcome to Denver, Jayne Buck, VP Tourism Visit Denver
9am: Keynote: "How Research Changed Government Policy,"
Senator Al White, Director Colorado Office of Tourism
10am:Keynote: “Art & Science: Data-Based Guidance for Creative Strategy &
Execution”Monique Jacobson, Cabinet Secretary of the New Mexico Tourism
11:15am: "The Voice of the Generations", Rick Cain Vice
President, Longwoods International:
The U.S. is in the midst of a major generational shift. The travel
industry is responding by developing approaches to reach the important
Millennial generation. Do the voices of the generations believe that
new products are needed? If so, which ones? How should we market
to them? Data from Longwoods International’s Travel USA will be
examine the travel behaviors and attitudes of the generations to provide
these answers especially among travelers to the Greater Western states.
1pm: Panel: "How Can We Present Research Marketing Can Put It Into Action?"On the DMO Marketing Side of the panel: Courtney S. Ries
Consumer Marketing Manager Travel Portland. Justin Bresler VP Marketing
Visit Denver. On the researcher side of the panel: AnnDee
Johnson VP Longwoods International and Steve Parker Jr. CEO and co-founder
Levelwing. Moderator and Panelist David Bratton Founder,
2:15pm: Redesigning the Role of Research, Troy Thompson Principal, Travel 2.0
Why everyone in your tourism organization needs to be research literate
in order for your NTO, DMO or CVB to survive in the 21st Century.
3pm:"Can Tourism survive the Tsunami of new Technologies?" Cees Bosselaar,
Director PhoCusWright Research
4pm: Ask the Speakers, interactive session between audience
The conference hotel is the amazing
Hotel Teatro. Located in downtown Denver, across from the Denver Center
for the Performing Arts. It is a luxury boutique hotel offering excellent
lodging and Denver's only five star restaurant.
Book the hotel directly (The Hotel Teatro)
Book Onlineor Call Directly
1-888-727-1200 ask for the "Greater Western Chapter of TTRA" 2014 Conference Group Rate of $159
single or double. (Room Block will be released March
16th 2014). To help GWTTRA fulfill their room commitments to the
Hotel please book your room within the GWTTRA block as quickly as possible
as rooms are limited.
There are 3 steps to registering for the conference: Step 1: fill out the form below which resisters
you for the actual conference. Step 2: Click on the secure "Buy Now" Pal Pal
Buttons to pay for the conference (you do not have to be a Pay Pal member to
use Pay Pal). Step 3: Book the hotel directly (The Hotel
Book Onlineor Call Directly
1-888-727-1200ask for the GWTTRA 2014 Conference Group Rate of
$159. (Room Block will be released March 16th 2014).
To help GWTTRA fulfill their room commitments to the Hotel please book your
room within the GWTTRA block as quickly as possible as rooms are limited.
Transportation: Book your flights
directly to the Denver Airport. Take the Super Shuttle to Downtown Denver
and the Hotel Teatro.
Once you have submitted
your personal information above by clicking on the "Submit" button please
return to the Symposium section and click below on the "Buy Now" button to
pay for the symposium. Thank You!
If you need to beinvoiced
and pay by check rather than pay by credit card above, please email the
number of attendees and pricing particulars to
firstname.lastname@example.org . You will receive an
invoice by return email. Thank you
Cancellation policy: Full refund for the
conference will be issued if cancellation is received by 5pm, March 21st
2014. Half the symposium registration fee will be refunded if
cancellation is received after 5pm March 28th 2014. No refund will be
granted after 5pm April 4th 2014. Hotel cancellation must be done directly with the
hotel and is subject to their policy.